Back in February, I wrote an article for the Washington Post on Weight Watchers’ controversial proposed free plan for teenagers:
“Weight Watchers this week announced its plans to offer free six-week memberships to kids as young as 13, beginning this summer. The company’s move is part of a bigger plan to grow revenue and a loyal customer base for life. (Start ’em young, right?)
As a health professional and mother, I am appalled. With celebrity names such as Oprah Winfrey, who is on the board of directors, and DJ Khaled, the latest spokesperson for Weight Watchers, the company is on track to exert powerful influence on people far and wide. Kids will undoubtedly pay a heavy price for this “free” membership, in the form of body shame. It will not only affect those who participate, but also every other teen who is exposed to the message that some bodies are “problems,” and if you’re at a higher weight, your body needs to be fixed. Thus, kids of all sizes will have something to fear.
The name is Weight Watchers, not Health Enhancers. The second the focus turns to weight, the potential for mind and body damage begins…”